Problem 1: Discuss Mednet's competition (Marvel and Cholesterol) and how Mednet differentiates its offerings from its competitors.
Problem 2: Discuss the marketing goals of Mednet.
Problem 3: Evaluate the three options for Mednet at the end of the case and select a course of action for the pricing strategy. Provide a rationale for your selection.
Problem 4: Discuss other potential revenue streams for Mednet beyond advertising.
https://rfrost.people.si.umich.edu/courses/527-1/MedNet_ROI_Case.pdf