Assignment
A. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.
B. Identify and discuss the 6 elements of the hierarchy of effects model.
C. Identify and discuss 4 possible communication objectives.
D. Identify and discuss the 4 advertising objectives.
E. Discuss television ads as it relates to developing the advertising campaign.
F. Discuss media selection, reach, frequency, and impact.
G. Based on the article in the Journal of Marketing, discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer's personal data.
H. What do you see as the ethical dilemma? As a consultant to executives, what recommendations would you make regarding data privacy?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.