Assignment task: Study the following data which exhibits the annual expenses (in millions) for four media options in the television industry for Sony, Samsung, Hitachi, and LG in table A. Table B gives the reach and ad expenses for the respective ad insertions for some programs on monthly basis for various media options available. Suggest the media mix strategy for Samsung with regard to its competitors after calculating the following: (3) CPM (4) CPRP (5) Share of voice Total audience = 80, 000, 00 Give your suggestions for an optimum advantage in terms of the above calculations which the advertiser for Samsung can get with regard to the given media channel choices and other competitors.