Assignment
Write an APA-formatted paper from 3-5 pages. Discuss the proposed methodology for conducting an in-depth consumer behavior research study for your client (any company) by addressing the following:
• Identify the different types of consumer behavior concepts the study uses to target your potential market. Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your target market.
• Explain the reasons for using these consumer behavior concepts and the results you expect to get from the study that is used in the development of the marketing strategies to be proposed.
• Create a final questionnaire by selecting no more than 10 questions, derived from the Team Assignment you are working on that will best reflect the target group.
• Discuss marketing strategies for the proposal based on the target group's potential responses to the final questionnaire.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.