Problem
1) Discuss how customer relationship management and customer-perceived value impact customer satisfaction at Chick-Fil-A.
2) What are the outcomes of creating superior customer value and why should companies such as Chick-Fil-A pay attention to these outcomes?
3) Discuss market-oriented mission statements. What is Chick-fil-A's mission statement? Is it market-oriented? Defend your position.
4) Describe the challenges Chick-Fil-A and other restaurants face regarding changing economic conditions. What factors should they consider in offering value to today's customers?