Recommended Reading both papers
Kolter-Keller, Designing and Managing Integrated Marketing Channels
Kolter-Keller, Managing Retailing, Wholesaling, and Logistics
PDF link to Kolter_keller 14th edition :
https://socioline.ru/files/5/283/kotler_keller_-_marketing_management_14th_edition.pdf
Marianne, S. (2013). The Issue of Multichannel Integration, a Key Challenge for Service Firms in a Context of Multichannel Services Distribution. International Business Research, 6(2), 160-167.
Samaha, S., Palmatier, R., & Dant, R. (2011). Poisoning Relationships: Perceived Unfairness in Channels of Distribution. Journal of Marketing, 75(3), 99-117.
Grading Rubric for both papers
• Identifies all or most of the key issues presented by the case.
• Discussion of issues reflects strong critical thinking and analytical skill.
• Discussion/analysis makes all or most of the recommendations called for by the case issues.
• Recommendations are supported by data from all or most of the relevant case facts and exhibits data.
• Data are creatively manipulated and applied. Discussion and recommendations are presented clearly, logically, and succinctly with no or few grammatical or other errors.
• Discussion/analysis reflects strong understanding of principles presented in course readings/materials.
• Where relevant, discussion/analysis employs proper APA style. Length limitations and other form/format requirements (if any) are followed.
Paper 1 due May 30th, page limit 2 pages
Amazon is the world's largest e-commerce company while Walmart is the undisputed world's largest retailer.
The distribution channels that these behemoths employed were distinctly different in the past (clicks vs. bricks) but are now starting to merge.
Amazon is rapidly building a network of distribution centers across the country and many observers believe their ultimate goal is to provide home delivery to consumers the same day that it is ordered.
Walmart is expanding its own e-commerce capabilities and leveraging a world-class supply chain system and enormous retail store presence with the goal of making products ordered online available for pick-up by consumers at the closest Walmart store on the day it is ordered.
• Which approach do you believe will be the most successful?
• Can Amazon really pull off same-day delivery across the nation (not just select urban markets)?
• Will Amazon overtake Walmart as the world's largest retailer (they still have a long way to go)?
Support your response with research.
Paper 2 Personal Application paper due May 30th page limit one and a half pages
• Describe Procter and Gamble's channel design.
• Does Procter and Gamble utilize Integrated Logistics Systems?
• How would the following Channel Margins learning tool from the Harvard Business School
https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/flashtools/channelmargins/index.html
be useful for Procter and Gamble?