Discussion: Integrated Marketing
Integrated Marketing communications is an important part of marketing since the company does not only need to crate a value to the customer but to communicate the value as well.
Choose a domestic company that entered another country and discuss its integrated marketing communication strategy. (discuss if there are any legal constraints, any linguistic limitations, cultural differences, and the different media that has been used by the company to reach its customers).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.