Assignment:
Find an article discussing an organization involved in international marketing. (It could deal with one of the marketing strategy variables, i.e. 4Ps, or one of the other topics discussed this semester e.g. marketing research).
Takehome Exam Question
Discuss the issues, problems and opportunities facing marketers in the international marketplace.
How does the article you chose relate to these?
Would you recommend standardization or localization in international marketing (explain your answer, including the factors you would consider in this decision). Is your article an example of either of these?