Problem: Technology has opened many doors. Just one of those doors for businesses large or small is the ability to launch and sustain a presence in the global market. However, this is easier said than done. An organization must be cautious and considerate of aspects such as the culture, religion, and market conditions, to name a few. As you may have likely assumed, in order to achieve a successful boundary crossing expansion, a strategy is needed.
1. Describe which of the three international strategic approaches were used by Amazon as well as the reasoning behind the expansion.
2. Discuss the pros and cons of this strategy in relation to the results of the expansion.