Answer the Three questions below.
1. Discuss in detail the evolution of advertising for Under Armour. How did Under Armour's advertising efforts begin and what is the company doing today? Include television, print, and social media for Under Armour in your answer.
2. How important are celebrity endorses for Under Armour? Select one of your favorite Under Armour celebrity endorsers. Why are they a successful endorser? Why do you like them?
3. Who are Under Armour's competitors? Discuss who they are and their present advertisement campaigns.