Problem: Your company has just launched a new online shopping service. The health and beauty aid products your company manufactures can now be ordered online. All products are still available at most big box retailers. Your job is to collect customer data on the new online shopping service.
1. Discuss the type of data you need to collect and
2. How you will collect it.
3. Discuss the importance of knowing the number of website hits, the length of time your potential customer stays on the website, and what sections of the website they visit.
4. What data would be useful in assessing the success of your website?