Discuss impact of announcement and potential benefit


Assignment Task: A large company decides to support a foundation by giving it the proceeds from the sale of a limited-edition item. The announcement will be made at a press conference in two days' time. A business reporter independently discovers the story, makes some phone calls, and, happy to have a scoop, decides to write a piece for the next day's paper. The company president, concerned that an early story will lessen the impact of the announcement and ultimately the potential benefit for the foundation, asks the newspaper not to publish the story until after the press conference. Would you

A) Go ahead and publish the story the next day?

B) Wait until after the press conference to publish the story?

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Other Subject: Discuss impact of announcement and potential benefit
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