You are the manager of a spa within a luxury hotel. You have been asked by your marketing department to conduct training for your spa staff. The spa has just been featured in a local TV promotion offering 50% off all retail items when you purchase a 60-minute spa massage, creating an area of opportunity to increase the sale of retail items in the spa. Knowing that your spa employees are skilled in areas of wellness and treatment, you are asked to give them a 15-minute overview specifically on why patrons of the spa will purchase retail items as well as the spa services.
You have been asked to create a presentation for the spa staff so that they can learn the consumer decision-making model:
Discuss how you would present the decision-making model; make sure to identify the steps of decision-making model in your presentation to the spa employees.