Problem
Organization Background
The Southern Cross Tourist Company Limited (SCTCL) is a well-known company operating in the tourism and leisure sector with activities under corporate governance (CG), non-executive director and board of directors. It is a subsidiary of The Union Sugar Estates Co. Limited and is listed company at the Stock Exchange of Mauritius operating under the Mauritius Companies Act 2001. It owns and manages hotels such as the Preskil Beach Resort at Pointe Jerome, Mahebourg, Astroea Beach at Pointe d'Esny, Mahebourg and Solana Beach at Belle Mare, Mauritius, also a boutique hotel situated at Pointe d'Esny and another one at Rivière des Anguilles known as the André Lodges.
In 2019, the SCTCL has made remarkable progress in the tourism sector even if the number of tourists arriving in Mauritius decreased by 1.1% but reached an earning towering the Rs 63.1 billion. The performance of Solana Beach Mauritius witnessed an improvement where its revenue per room increased by 3% in 2019. The profit figures of the company was up to 13.2% to reach Rs 26m in 2019 from Rs 13m in 2018. The Preskil Island Resort after a year of renovation repositioned to a 4-star status and registered an occupancy of 78.4% and an achieved revenue of Rs 300m. Thus, the group remains optimistic of the tourism industry post-COVID-19 period and should enhance its aggressive marketing strategies and action plans for future.
Post-COVID-19, the group has, in fact, revalued its buildings and leasehold rights on basis of open markets with a payment of R557m. The Group's operations have witnessed a strategic change since the re-opening of borders in October, 2021. The situation in business activity did not improve till March 2022 where it sustained growth and the outlook has been promising in terms of occupancy with air access and positive results. In this context, the management has to renew its strategies so as to remain more competitive.
Discuss how you would measure the successful execution of the engagement plan against its objectives from the perspective of your chosen organization and its stakeholders. Use appropriate theory and examples to support your answer.