Discuss how you will evaluate the success of your venture


Problem

You are promoting a rock concert in your area. Your purpose is to earn a profit and you organize Concert Enterprises as a proprietorship. Assume that you will continue to promote rock concerts if the venture is successful. If it is unsuccessful, you will terminate the business within three months after the concert.

Discuss how you will evaluate the success of your venture and how you will decide whether to continue in business.

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