Assignment task: You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks you to propose methods for prospecting customers and design a framework for understanding the needs of organizational and individual consumers. He also wants you to explain how PESTEL analysis can be used to understand organizational and individual customer needs.
Using your textbook and various sources on the internet, suggest three methods for prospecting the above-mentioned products to buyers and explain your reasons for choosing each method.
Based on the SPIN technique, write 16 suitable probing questions (8 for organizational buyers and 8 for individual consumers) for selling one of the above-mentioned products.
In response to your manager's request, discuss how you would use PESTEL analysis in understanding organizational and individual customer needs
Please give references of authors and conclusion