Some of you may have heard of the food product called SPAM, made by Hormel. If you talk to some people, you may hear disdain when you ask about it.
If you talk to senior citizens you might find a very different tone, since many of them relied on it during the Depression or during World War II.
It is currently not attempting to address the needs of either of those markets. Go to the SPAM website and learn what you can about the product and its target markets(s).
Discuss how you think it is positioning itself now, and what that positioning suggests to you.
Describe what you think SPAM does to convey its intended position to the target.