Assignment
Resource: Impact of Consumer Behavior on Marketing Strategy.
Choose an organization with which you are familiar.
Write a 700 to 1,050 words paper in which you review the impact of consumer behavior on this organization's marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
1. How did this organization figure out what its target market wanted?
2. How was the organization's marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.