Question 1: Discuss how to use the promotional mix (advertising, PR, sales promotions, and personal sales) to raise the profile and increase sales for Maine's Reny's department store chain. Be sure to include a discussion of both media and messaging in your answer.
Question 2: Xiaomi is set to offer its new 13 Pro model Android phone next year to compete with the Apple iPhone 14 Pro that recently entered the market. Discuss how Xiaomi should use the four p's approach to marketing products as a way to battle the iPhone for market share leadership.
Question 3: Moe's Southwest Grill is one of Chipotle's largest competitors. Despite performing well against Chipotle in terms of quality and value, Moe's restaurants are not as well-known or as popular. Discuss how branding and integrated marketing communications (IMC) can raise the profile of this company.
Question 4: Discuss the importance of the product "P" of marketing (which includes product, service, and knowledge) to products sold by Subaru. Be sure to include aspects such as product life cycle (PLC), product mix, and innovation in your answer.