Discuss how this avenue of marketing might be effective


Social Media:

Companies around the globe are using social media to connect with their customers.

Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:

• For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.

• Provide specific examples of products that lend themselves more to social networks than to search engine advertising.

• Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.

300 to 500 words. APA Style formating w/at least two references.

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