Discuss how this avenue of marketing


  • Companies around the globe are using social media to connect with their customers.Consider an online social media network, such as Facebook or LinkedIn,and respond to the following:
  • For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.
  • Provide specific examples of products that lend themselves more to social networks than to search engine advertising.
  • Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.
  • Support your statements with scholarly references and real-world examples.Write your initial response in approximately 500 words. Apply APA standards to citation of sources.

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