Dscuss how the two cases illustrate the major theme of


1.) Discuss how the two cases illustrate the major theme of this text: Changes in the macro environment affect individual firms and industries through microeconomic factors of demand, production, cost, and profitability. Drawing on current business publications, find some updated facts for each case that support this theme.

2.) What role did policies of various governments play in influencing the international expansion strategies of both McDonald's and Wal-Mart?

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Macroeconomics: Dscuss how the two cases illustrate the major theme of
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