Strategic Marketing
Finding the Right Message
Understanding the features and benefits of a product is essential to forming the overall marketing plan's creative message. Companies and brands use creative appeals to match the features of the products with the customer targets. Product features transform into benefits for the customers to meet their wants and needs.
MAIN DISCUSSION POST:
Choose a brand that represents a product that you like.
· Discuss how the product fits your lifestyle or psychographic.
· List two features of the product and assess how they transform into benefits for you.
Since you are engaging in research, be sure to cite and reference the source(s) in APA format.