Discussion
1) Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1 page) for their chosen business for instructor approval.
2) Discuss how the marketing mix will vary in relationship to the offering of service and of a product. (350 words)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.