Discussion Post: Brand Managers
1) When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
a) McDonald's
b) Cadillac
c) Wal-Mart
2) What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
3) Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.