Discussion
1. Select a problem that a firm might have introducing a new product or service and discuss how the firm could overcome that problem.
2. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
3. Using the MLB steroids case as an example, explain how unethical choices by some players harms players who comply with the rules. 350+ words.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Article:
1) Read Google's Handling of the "Echo Chamber Manifesto" and complete the questions at the end of the case study.
2) Pick one of the following terms for your research: Stakeholder, corporate citizenship, reputation, corporate governance, or executive compensation.