Discussion: Airline Pricing
In this module we learned about price, the price value-equation and pricing strategies used by various marketers including the airlines industry. Discuss the following questions with your classmates and instructor:
Discuss how successful airlines acknowledge different pricing strategies as they relate to the airline's overall business strategy. Provide an example(s). If possible exclude Southwest airlines in your discussion.
Discuss how successful airlines control the use of discount fares by imposing and enforcing appropriate conditions on these fares, and how they utilize state-of-the art revenue management systems. Provide an example(s).
200 words