Discuss how social media helps to build customer loyalty


Discussion Post I: Customer Loyalty and Digital Relationship Marketing

Social media is one form of relationship marketing in which consumers like or follow a company. Social media provides a quick and easy way for companies to communicate with customers.

o Discuss the different techniques that companies use to engage with their customers online.

o Discuss the possible benefits or drawbacks.

o Discuss how social media helps to build customer loyalty.

Define and support your statements with academic research.

Discussion Post II: Social Media Marketing Applications

After viewing the videos and media resources, what are ways a global company can incorporate social media into their marketing strategy?

o Give specific examples of the social media type and how the marketing message is executed.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Discuss how social media helps to build customer loyalty
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