Discuss how packages are being used to impact price, Marketing Management

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Discuss how packages are being used to impact price

Problem

Packages are now becoming communications tools, serving as advertising vehicles. At the same time, packages are changing the other marketing mix elements as well. Discuss how packages are being used to impact price and distribution strategies as well as promotional strategies.

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Marketing Management: Discuss how packages are being used to impact price

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Marketing Management: Discuss how packages are being used to impact price

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