Discuss how modern consumerism has led to a heightened


You will need to structure your paper as you would structure any essay, with an introduction, a main body, and a conclusion (please include headings). -A total of 3 references (at least 2) should be used (must be academic) one of the references need to talk about Jean Baudrillard. - The expected length of your answer will require approximately 2-3 pages of writing. Topic: Postmodern marketing. Customers today are more aware of marketing than ever before. Discuss how modern consumerism has led to a heightened awareness among regular consumers about the motives and practices of marketers. In your response to this question, please relate the theory of consumerism to one contemporary author who has analysed this trend, and offered a possible solution to it. What, according to the author, is the solution? 

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Marketing Management: Discuss how modern consumerism has led to a heightened
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