Solved: Discuss how intel changed ingredient-marketing history what, Marketing Management

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Discuss how intel changed ingredient-marketing history what

Question: Part 1: Intel

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

2. Evaluate Intel's more recent marketing efforts as the industry moves out of the PC era. What are Intel's greatest risks and strengths during this changing time?

Part 2: Nike

1. To what extent has Nike simply satisfied existing customer wants and needs vs. shaping those wants and needs?

2. What are the pros, cons and risks associated with Nike's core marketing strategy?

3. If you were Adidas, how would you compete with Nike?

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