Problem
"Around the world, the pandemic has put the shift to more agile, multi-footprint global operations at the top of corporate agendas. This "glocalisation" seeks to enable companies to stay closer to suppliers and customers while reducing their operating risks. This is one of the ways in which COVID-19 has dramatically accelerated the megatrends transforming the way we live and work".
(GMIS (Global Manufacturing & Industrial Summit, 2020). Some companies have discovered that if they have more agile, flexible operations in multiple locations that are close to the market they can sell more. (Hawley, 2020).
• Discuss how glocalisation is facilitated through multinationals and their global value chain. Provide examples of multinationals to illustrate your answer.