Discussion Post
Imagine that a large super-center grocery store has the ultimate database for 80% of their shopping customers. They track purchasing behavior through their customer appreciation program that captures basic demographic, address, and contact information as well as all purchasing behavior. Discuss how this database might be used to support personal selling and direct response marketing.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.