Discussion Post
o Imagine that a large super-center grocery store has the ultimate database for 80% of their shopping customers. They track purchasing behavior through their customer appreciation program that captures basic demographic, address, and contact information as well as all purchasing behavior. Discuss how this database might be used to support personal selling and direct response marketing.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.