1. What are some examples of companies that have 1)minimalist, 2) cynical, 3)defensive, and 4)proactive corporate social responsibility?
2. Discuss how customer relationship management software may assist a firm in understanding its customer needs and preferences, both present and anticipated.
3. Identify three aspects of managing and using performance data so that it is useful to the organization. Provide an example of each aspect. Be specific in your response.