Discuss how consumer behavior applies to marketing strategy


Research Paper Problem

Write a four page paper about how Consumer Behavior applies to Marketing Strategy. The goal is to summarize key concepts in consumer behavior and apply theoretical elements to Marketing. You may choose any topic covered throughout the course.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss how consumer behavior applies to marketing strategy
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