Proposal Assignment
The project for this course will be developing a marketing plan for a New Product Development (NPD) idea. The assignment project will be a proposal describing your New Product Development (NPD) idea.
Task
The proposal must include 1 page describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:
o Consumer problem to be solved/gains to be provided
o Nature of the proposed solution
The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
The final plan should illustrate the following points:
I. Consumer problem to be solved/gains to be provided
a. Nature of the proposed solution
II. Positioning statement
a. Details on a target market and market segmentation
III. Market analysis
a. SWOT analysis
b. Details on competing products or services
c. Discussions on differentiation from competition
d. discussion on market trends based on research
IV. New product development process summary
a. Details on the process used to develop this hypothetical product
b. Discussion on how concept/product could be tested
V. Marketing strategy
a. Provide an overview of the planned marketing and advertising strategy
b. Provide more specific details and discussions on one of the following:
i. Integrated marketing communication plan
ii. Logistics and distribution to include reverse logistics
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.