1). Choose any product (preferably your company product) and answer the following questions by discussing all relevant issues to the product you chose
(a). How to create long-term loyalty relationships with your customers?
(b). How can you create a brand equity to your product?
(c). What are the different competitive strategies you can apply to be a long-term market leader?
(d). Discuss the marketing strategies that you need to apply to each stage of the product life cycle.
2). Discuss how can your firm successfully introduce and manage new market offerings