Discuss how brand strategy and communication contribute


Assignment

How Brand Strategy and Brand Communication Contribute to Build Brand Equity. Writing a literature review for it. On the other hands, you need to help me to modify the reference for the introduction that i used to write, because the reference is very important!!! It can't use the reference such as research gate.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Discuss how brand strategy and communication contribute
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