Discuss how alliances can affect the marketing efforts of a


1. A) Define the eight (8) dynamics of Group Think.

B) Discuss the eight dynamics in terms of the “Group Think Process”: where excessive alcohol consumption is involved.

2. Discuss how alliances can affect the marketing efforts of a global business.

3. What is our brand identity? Who are our target customers? Why do those customers buy?

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Operation Management: Discuss how alliances can affect the marketing efforts of a
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