Discuss how adobe went about establishing postscript as the


Read the Adobe case, answer the following questions:

Adobe has been at the forefront of technology innovation since its founding. Postscript was a big, early, success for Adobe. Discuss how Adobe went about establishing postscript as the dominant design in page description software. What steps did they take? How did they drive adoption? How did they solve the walled garden problem that's a natural first hurdle that all new technologies must overcome. Did they have any help?

Attachment:- Adobe_Case.pdf

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Business Management: Discuss how adobe went about establishing postscript as the
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