Discuss honest teas business plan for 1999


Discuss the following:

"Growing Honest Tea"

• Read the following documents:

o Honest Tea's business plan for 1999 (PDF).

o A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas' business plan (PDF).

• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

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