Guerrilla Marketing
Discuss the following:
• From the e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
e-Activity
• Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.