Discuss global issues in new-product development. A marketer with global vision seeks to develop products that can easily be adapted to suit local needs. The goal is not simply to develop a standard product that can be sold worldwide. Smart global marketers also look for good product ideas worldwide.
1. Visit www.pg.com and look at the brands it offers around the world. What conclusions can you draw about Procter & Gamble's global new- product development strategy?