Discussion Post: International Marketing
• What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning in international markets. Can some products be positioned using both strategies? Explain.
• Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite one example of a company that is making efficiency improvements in its channel or physical distribution arrangements.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.