Problem:
Select the most appropriate response The franchishing agreement between Nespresso and Starbucks has benefited both companies because Starbucks gained grocery access through Nestle/Nespresso and billions of dollars in revenue. It was also beneficial to Nestle/Nespresso because they received distribution rights to Starbucks and subsequently increased revenue by billions of dollars. The licensing agreement between Nespresso and Starbucks has benefited both companies because Starbucks gained grocery access through Nestle/Nespresso and billions of dollars in revenue. It was also beneficial to Nestle/Nespresso because they received distribution rights to Starbucks and subsequently increased revenue by billions of dollars. The strategic alliance agreement between Nespresso and Starbucks has benefited both companies because Starbucks gained grocery access through Nestle/Nespresso and billions of dollars in revenue. It was also beneficial to Nestle/Nespresso because they received distribution rights to Starbucks and subsequently increased revenue by billions of dollars. The joint venture agreement between Nespresso and Starbucks has benefited both companies because Starbucks gained grocery access through Nestle/Nespresso and billions of dollars in revenue. It was also beneficial to Nestle/Nespresso because they received distribution rights to Starbucks and subsequently increased revenue by billions of dollars.