Assignment:
Regarding the advantages and disadvantages of primary and secondary research so you can understand when it is most appropriate to use one over the other and when it is critical to use both.
Discuss Ford motors goals and objectives: What will your approach be when it comes to using qualitative and quantitative research to understand consumer behavior? Would you use secondary research to understand the company's target audience/segments, competition, and the market? If so, how? If not, why not? Would secondary research be enough? Why or why not? If not, what qualitative research might you recommend and why?
Use specific examples based on your initial review of Ford (and from your own experience) in your initial posts.