Discussion Board:
Choose three companies. Post your thoughts on why you believe the first builds customer value through value excellence, the second through operational excellence, and the third through customer excellence. Make sure you thoroughly explain how they are successful in the way that they carry themselves in these very different opportunities. Make sure to use outside research (the CSU-GC Library is a good place to look) to help you justify your position on each company. A total of three sources is adequate for this question.