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Discuss factors that contribute to big blues profitability

Questions:

• Decompose IBM's ROE (by quarter) and discuss the factors (and trends) that contribute to Big Blue's profitability

• Evaluate IBM's revenue growth, receivables, and gross margins over the period (be sure to control for seasonality in your evaluation)

• Evaluate IBM's earnings per Share (basic), and identify the factors most responsible for the increase in IBM's earnings

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