Problem: Discuss the key external drivers of the community-based healthcare services industry, which are trends in the following: the number of adults aged 65 and older, federal funding for Medicare and Medicaid, external competition for the elderly and disabled services (family and friends caregivers, nursing homes, senior living facilities), number of people with private health insurance, long term care coverage. What specific healthcare reforms and rising government funding boost community care and help support this industry growth? Where is this industry in its life cycle? Is demand for community-based care industry expected to remain strong? What franchise brands in home senior care business are gaining traction and grow? Discuss the major market segments and their needs - people with a self-care disability, people unable to leave the home, people with a sensory disability, people with an employment disability, people with a mental disability, people with a physical disability, and people aged 65 years and older. Discuss this business key success factors: having an integrated operation, access to highly skilled workforce, compliance with government regulations, proximity to key markets, ability to provide services in diverse locations, and ability to alter services offered in favor of market conditions. If any, what are the barriers to entry in this industry?